Feren (feren) wrote in anthroatkins,

  • Mood:
  • Music:

Pepsi wants in on Atkins....

According to this article on Reuters, Pepsi is going to introduce a new soda called "Pepsi Edge" that uses a mixture of corn syrup and Splena for sweeteners. "Edge" will be marketed as a "mid-carb, mid-calorie" drink for those who can't or won't switch to the zero-calorie/zero-carb diet soda but are following a low-carb dietary plan.

It's an interesting approach, but I think it's going to be fence-sitting too much to ever see any actual success. Diet soda drinkers don't want the calories/carbs and regular soda drinkers want the taste. Something that lies between the two just doesn't seem like a very good bet.
  • Post a new comment


    Anonymous comments are disabled in this journal

    default userpic